Reebok’s Pump Omni Lite will always have a place in sneaker history. Even kids who weren’t yet born in 1991 have a passing familiarity with Dee Brown’s iconic ‘no-look’ effort in that year’s NBA Slam Dunk Contest. While the Omni Lite has been a retro favorite for years, a new collaborative effort gives the shoe a contemporary edge.
This time around, the Omni Lite is associated with a different sort of ‘no-look.’ The basketball fixture gets the full Bathing Ape treatment, courtesy of AAPE, featuring urban camouflage, and glossy patent leather. As a finishing touch, the pump mechanism on the shoe’s tongue, which dazzled audiences when it was originally represented as a basketball or tennis ball, is rendered in the image of the iconic Ape face logo.